Regardless whether east or west, the use of phyto herbs has been started few thousands years ago. According to the World Health Organization research, although the pharmacology medicine industries is expanding, the use of herbals as alternative medicine or nutrition supplement is aggrandizing at any part of the world especially in the developed countries.

What is so special about traditional herbs? As the whole world is moving towards modernization, why are there so many people still believe in traditional herbs? According to the observations of scientists, as people are getting more health conscious and more aware of the side effects of synthetic medicines. The global trend of medical science is orientating the "natural concept" together with the involvement of sophisticated manufacturing technology, the control of quality, safety and efficacy of traditional herbs has gained a prominent improvement, and this has solidified the confidence of consumers in traditional herbal.

For Chinese traditional herbs, Ginseng and Dong Quai are considered as top grade herbs and have been recognized by many Asian countries. As for Malay traditional herbal, Tongkat Ali and Ubi Jaga are considered as the "stars" in promoting men’s health.

According to the Traditional Herbal Medicinal Products Directive of European Union (EU) in year 2004, as traditional herbal products are being accepted and recognized, the quality control and regulation of these products have become more stringent.